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The positives and negatives of NIL

Sean Curtis November 18, 2024 4 minutes read

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Johnny Manziel, aka (Johnny Football) was one of the greatest college athletes of all time who never got paid for how good he made Texas A&M look. He won the Heisman in 2012 and then went on to the NFL. He was selected in round 1, 22nd overall in the NFL draft. Johnny Manziel was a guy who was on commercials and had brand deals. People only recall him making money in college when guys paid him to sign autographs. If Manziel were in college today, he would be the highest-paid college sports athlete ever.

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How did NIL start? NIL means name, image, and likeness. This is also recognized by the player’s success or stature on and off the field. You can also get NIL from your social media status as well. It all started when former UCLA basketball player Ed O’Bannon, back in 2014, suggested that college athletes should be paid for their name, image, video games, and other deals such as commercials or food brand deals. 

This challenged the NCAA’s decisions and thoughts going forward. Recognizing the changing opinions of the public. The NCAA started debating potential changes to its athlete pay in 2019. The NCAA established a better policy after many states, including Florida and California, approved legislation permitting athletes to make money off of their NIL rights. A major change in collegiate athletics began on July 1, 2021, when the NCAA approved a temporary policy allowing athletes to be paid for their NIL.

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The Pros and Cons of NIL. One of its primary advantages is that NIL enables student-athletes to make money from their personal brands. Athletes in well-known sports like basketball and football look to gain the most from this, as they can land big sponsorships and endorsement deals. These profits can ease financial difficulties for many athletes, enabling them to support their families or pay for school that scholarships may not cover. NIL gives players the tools they need to take control of their careers and create a foundation for their futures in sports or other professional interests.

However, the NIL situation adds some complications – The inequality of opportunities among athletes is a significant concern. Athletes in less popular sports could find it difficult to have similar plans, while celebrities in popular sports might draw more endorsement deals. This could cause feelings of jealousy among other college athletes because some athletes gain far more from NIL than others; this divide can lead to disagreements between teammates in the locker room, especially if one is getting paid more than the other. Young athletes who do not have the knowledge to handle their new income might be pressured to spend it all on the wrong things and not the right things.

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The possible effect on collegiate athletics’ professional status is another problem the NIL evaluation brings. Others argue that allowing athletes to make money off of their NIL might dissolve the difference between amateur athletes and professionals. This change may cause worries over recruitment since wealthy institutions/universities would overexaggerate by providing better NIL chances. The typical balance of collegiate athletics may be threatened by this situation, which would be a disadvantage for smaller programs and poor universities.

In conclusion, NIL rights give student-athletes a great chance to make money from their own brands, but they also bring serious issues that must be handled. There are serious concerns about the future of collegiate athletics due to the differences in endorsements and the possible decline of amateur athletes. To guarantee that the advantages of NIL are being spread equally and responsibly, it will be important for the NCAA to deal with this situation quickly.

Sean Curtis is a senior member of the Multimedia Journalism class.

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Sean Curtis

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